Business websites are usually inclined towards conversion—whereas they aim to trigger sales and other transactions that benefit the brand. This is why many online marketing strategies have been developed to raise conversion rates.
However, e-commerce is a two-way street where the visitor—the potential customer, must also be taken into consideration. Their experience while on the website affects their decision to buy from a company. And so to foster sales, website owners must use efficient web design that does the following:
- Present the information to the user clearly
- Provide obvious choices for the user
- Clarify the effects of every click the user makes
- Show the right information at the right place
One of the many marketing tips that website owners heed when it comes to creating a usable website is providing a page for an online marketing glossary. As a part of a brand’s marketing efforts, they provide value to the potential customer through clarifying ambiguous terms or keywords found in the content of various pages contained within the site. This makes the website more user-friendly because not all clients are familiar with the terms used within a site.
Together with consistency in the interface, typography, content, and interaction with the users, a glossary where visitors can be redirected to when they encounter unfamiliar terms is useful for establishing a notable user experience that will foster sales in the long run.