When we take on a new client our very first step is to build a keyword report. Just about every aspect of your social marketing strategy is driven by keywords. Getting a handle on how people search for your products and services guides your content publishing efforts. We answer these three questions when performing a keyword analysis.
1. What do you sell?
Identify your product or service and categorize the single keywords which best describe them. After making a short list of strong terms, proceed to make a list of keyword phrases which extend the single keywords. These are phrases which are less than four words and contain at least one keyword.
2. Who do you sell it to?
Who are your customers? Do you sell business to business? Direct to consumer? Do you have multiple customer groups or differing customer types? Often you will find that the product or service is applicable to more than one group of customers. Identify the groupings that your customers fall into and mark them down for further study.
3. Who are your competitors?
You are not alone in the market. There are always competitors and you need to know yours. Analyze your competitor’s websites for insight as to the keywords they are listing under in search. Once you have established a short list for each area, you’re ready to begin the research that will lead you to the success you’re looking to obtain in organic SEO marketing.
Signup Now for a free Top Ten Keyword analysis. We will look at your site from these three perspectives to see if your top keywords are being seen in search.
It’s Free and it just may surprise you!
