SEO is an integral part of many marketing strategies so much nowadays, that experts on this field have formulated various techniques to boost a website’s page rank. While it may be tempting to stuff a website with keywords and to generate thousands upon thousands of backlinks to reach the highest page rank, Google would only penalize the site for over optimization.
Bear in mind that Google’s aim is to provide a quality search experience for the users and is constantly on the lookout for spammy sites that are irrelevant to user searches. With the Google Panda and Google Penguin algorithms, websites that do not conform to the rules set by Google would be removed from its index at worst.
However, Google provided tips to prevent penalty:
- Publish a clear abuse policy regarding spam and share it with the users
- Use CAPTCHA codes especially for signing up to the site
- Monitor spam signals including redirects, ad blocks and spammy keywords
- Keep track of signups and identify spam patterns like form completion time, number of users from the same IP address and the type of user names used.
- Watch server log files for sudden traffic spikes
- Monitor your site for phishing and malware-infected pages
- Detect language of newly created sites especially for web hosting sites.
Too much keyword density on a webpage should be avoided. While SEO relies on keywords, it is important to use them in the proper context within the content.
Also, websites should steer clear of rehashing old content. As much as possible, provide fresh and relevant information to the users.
Lastly, it is also important to remember that websites must be optimized for humans. Since Google wants to create a user-friendly environment, websites must focus their attention to their users’ needs.