It seems that the world has entered the “out with the old, in with the new” phases ever since social media hit an all time high in popularity over the years. These days, traditional news sources like television, radio, and newspapers are being topped by social media when it comes to bringing news and other relevant information.
From blogs and microblogging platforms, to social networking sites, to search engines, the multifaceted nature of social media where it rolls together text, images, audio and video gives users a more complete experience when it comes to receiving news and information. To top it all off, things definitely reach people faster with the use of the internet.
With more people spending time on the internet, newspaper sales have been on a steady decline over the past few years and traditional broadcasts are being slowly replaced by webcasts. People tend to rely on social media when it comes to sourcing news.
Moreover, social media is playing bigger role in shaping public opinion nowadays whereas traditional news platforms used to be the sole entity in-charge of this.
At the rate at which social media is growing, it may be inevitable for traditional news to have a strong competitor when it comes to bringing news and information to the public.
Tags: social media marketing, social network