With Social Media in the picture, the playing field for online marketing has been greatly altered. Gone are the days when the only determining factor for a website’s page ranking is through SEO. Since 2009, Google has started incorporating Social Media presence in its ranking algorithm.
Traditional search optimization is here to stay and there’s now questioning that. It still plays an important role in establishing a website’s online presence since users go to search engines to look for businesses. Moreover, SEO is better for lead generation and for establishing a site’s local visibility.
On the other hand, Social Media is perfect for establishing brand awareness and is more interactive than SEO. It also allows for faster response for user queries. Most importantly, the peer recommendation feature of social media allows Google to determine a brand’s relevance to user searches.
While it might be tempting to choose one over the other especially for people with lesser budget, it is undeniable that using the power of both SEO and Social Media is the most effective way to establish online business for better opportunities. Pairing SEO and Social Media in a comprehensive marketing plan will bring any business that much needed success online.
