The internet may be a great place to market one’s products and services through dedicated websites, social media and search engine optimization or SEO, but just like traditional marketing, there are standards to follow. In the case of marketing a business through the above means, Google has setup a way to detect webmasters who have been overzealous with optimizing websites. Meet the Google Penguin Update.
The Penguin update has sparked controversy among webmasters as it targeted webspam which generally marked them as spammers. How so? Google has been making efforts to penalize sites that have low quality content and are inclined towards keyword stuffing just for the sake of search optimization.
Many may ask, “What is SEO for anyway? Isn’t it for utilizing keywords to increase page rank? Google however wants to provide high quality content for its users and also promotes a good, reliable, and efficient search experience so that no irrelevant sites with tons of keywords and unnatural backlinks show up in search results.
This webspam update or as Google like to refer to, the Penguin update, is basically an aggressive way to get rid of spammers so that the playing field would be level for most businesses that engage in web marketing. This may just be a wakeup call for some San Diego SEO specialists as well as those in other territories.