Traditional blogging has begun changing into a bite-sized version that many users find appealing and useful since the early 2000’s in the form of microblogging.
Social network websites like Twitter, Tumblr, Pinterest, Instagram, and even Facebook allow its users to post minute pieces of content like short sentences, photos, and links to videos not only for individuals to express themselves but also to be able to participate in relevant conversations over the internet, for business owners to sell products and/or services, and for brands to get recognized.
Whether it is used for personal or for commercial purposes as in the case of social media strategy, microblogging appeals to users for a handful of reasons and listed below are two of these:
First, its visual nature especially in the case of Tumblr, Pinterset, and Instagram, let people say a lot of things using just photos and other graphics. It allows picture-based advertisements to go viral and to get noticed easier and cheaper for marketers.
Second, microblogs have been designed to be simple and rather minimalistic, making it easy to use. With just a few clicks of a button, content can be published online without as much as a glitch. Moreover, users can update their accounts using SMS, instant messaging, email or even digital audio.