Boosting a site’s page rank takes great time and effort both through on-page and off-page SEO. However, there are times when SEO is seemingly ineffective especially for new websites. Because of this, SEO experts theorized the existence of Google Sandbox.
Supposedly, Sandbox is another spam filter from Google that holds down newer websites from ranking well immediately despite search optimizing efforts from webmasters. It puts websites on probation for a period of time until they pass all the spam filters Google has set and then they can join the other established websites.
The best thing to do while a website is in Sandbox, however, is to wait patiently as opposed to using aggressive measures to counter the filter. But this does not mean skimping on search optimization efforts all together.
While in the Sandbox, take the time to build traffic sources outside of search engines. Establish a community for your website and build strong inbound links through partnerships. When the website finally leaves Sandbox, a significant increase in traffic levels will surely come making it a worthy competitor against already established websites.
Ultimately, while it is not a spam filter webmasters particularly like, Sandbox presents an opportunity for site owners to build a reputable website that not only users but also Google will love.