Facebook marketing, aside from being an indispensable tool for building brand awareness and boosting sales, also works well with search engine optimization (SEO) in creating an impact on search engine listings. In fact, Google has recently announced that it is now using results from social media to determine a site’s page rank.
SEO experts have found that pages that rank well on Facebook also tend to rank well in search engines. A social network like Facebook helps brands to discover the right kind of content to use through trends on user search. It can also provide ideas on what keywords to use for on-page SEO.
Moreover, Facebook allows companies with brand-dedicated fan pages to share content with people who are more likely to share them. This is not only helpful in spreading marketing strategies but also in making links go viral which potentially results to more inbound traffic to the main business website.
Quality and relevant inbound links greatly affects a website’s page rank and Facebook pages allow brand owners to direct traffic from social media to their sites. This is not only good for page rankings but also for sales since inbound traffic can lead to conversion through simple lead capture forms and autoresponders.
Facebook also works well in reputation management. People can talk about a website and create positive buzz which search engines can pick up. These good references potentially put websites in good terms with Google and allow them to rank well.