Websites have long been on the rat race of landing the top spot in search engine results. This is why SEO tactics have been formulated by professionals to help in optimizing and boosting a site’s online presence.
Fourteen years after specialists have started using SEO, many methods have been scrapped thanks to the never-ending search updates from Google. Many people now ask: “Do keywords still matter?”
It’s not a secret that next to having a website, keywords is the next biggest factor to a site’s success when it comes to page rank. Google uses keywords to locate a website and ranks it according to relevance and quality. So the answer will always be yes. Keywords do still matter in SEO and they still make a difference in online marketing.
Smart keyword research must precede all methods to utilize keywords. This guarantees that the website does not jump into a pool of overly general keywords nor does it use keywords that do not receive searches.
Since Google has become more vigilant when it comes to keyword density, hidden text and other methods, it is only right to avoid keyword stuffing and cloaking. Moreover, Google advices to use keywords in the natural context when putting them in site content.