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Content Marketing Advantages

Posted on May 15, 2013
By Jerry Hilburn

Content marketing is a form of promoting brands, its products, and its services through creating and sharing valuable information in order to acquire customers. The pieces of information can be presented in various formats including blog posts, white papers, eBooks, infographics, how-to guides, case studies, photos, videos, and the like. As opposed to traditional marketing strategies that tend to distract…

Sprout Social

Posted on May 2, 2013
By Jerry Hilburn

Social media marketing management is an important part of promoting products and services online as it allows brand owners to work smarter when it comes to utilizing various social platforms for their business. While manpower can generally take care of this need, using a management system can be more reliable and efficient especially for entrepreneurs who wish to focus more…

Facebook Newsfeed and Businesses

Posted on April 26, 2013
By Jerry Hilburn

In keeping up with the times, social media giant Facebook has recently rolled out a new format for its newsfeed which allows users to display bigger photos. This allows users, especially owners of small businesses to make a visual impact on the website which can potentially garner more followers and more customers. Facebook has shared the following tips on how…

Social Media Tool Twilert

Posted on April 19, 2013
By Jerry Hilburn

Twilert is a Twitter app dedicated to monitoring a user’s chosen keywords all across the websites. This includes @mentions, hashtags, and words within tweets that fall under a user’s specifications. It is a very useful social media tool that allows business owners to keep track of their SEO keywords and other related topics, articles, and discussions relevant to their niche….

Tweets that Sell

Posted on April 12, 2013
By Jerry Hilburn

Twitter is widely recognized today as one of the biggest micro-blogging platforms as well as one of the most widely used marketing tool online. With billions of active users, it is hardly questionable why business owners opt to setup accounts here to engage their customers and to also roll out their marketing campaigns. While Twitter is useful for placing carefully…

LinkedIn Mentions

Posted on April 5, 2013
By Jerry Hilburn

LinkedIn, one of the biggest networking hubs for professionals online rolled out their Mention Feature this week. This move is meant to improve the way its users converse and share information with other professionals on the website. According to the LinkedIn blog, this feature will work as follows: Begin by typing the name of a connection or a company in…

OneLoad

Posted on March 29, 2013
By Jerry Hilburn

Video sharing sites that allow users to distribute content to millions of users are very popular among small businesses that rely on social marketing services. One of these is OneLoad—“video distribution service for brand advertisers and content creators who want to easily seed their videos to the top video and social networking sites”. What makes this service unique is that…

Social Media Integration on Youtube

Posted on March 20, 2013
By Jerry Hilburn

Youtube is not just for posting high quality content like a social marketing webinar to increase conversion rates for a company, it can also be used to promote a company’s products and services and to increase brand recall among its target market. Moreover, with the help of social media integration, it can become a mega tool that is not only…

Social Media Buttons for Blogs

Posted on March 12, 2013
By Jerry Hilburn

In recent years, social media has continuously played a vital role in increasing brand popularity and awareness among a company’s target audience. This is why social media marketing has grown so much in the past few years. It goes without saying that integrating social media buttons on a brand’s blog page is important as it harnesses the power of websites…

Mobile Apps Replacing Search

Posted on March 8, 2013
By Jerry Hilburn

The rise of smartphones and tablet PCs has created a paradigm shift in the way people use the internet. In fact, it was documented in October of 2012 that people have started relying less on search engines and more on applications for whatever it is they need to do on the internet. Below are the top three reasons why apps…