Twitter is a powerful tool when it comes to social media marketing (SMM). However, organically raising the number of Twitter followers as well as regularly posting tweets to advertise and to build links can take up a lot of time. Since some companies require fast results in this aspect, many black hat techniques have been developed to help business owners boost traffic to their websites and to sell more of their products or services.
A popular Twitter marketing strategy is the automation of finding and following highly relevant twitter users through systems like TweetAdder since a great number of followers can help direct traffic and can allow business owners to reach a broader range of potential customers.
Another is the use of dummy accounts that retweet a company’s content creating a viral effect. These bot accounts are also used to interact with actual twitter users to ask them to re-tweet the company’s content.
Moreover, these dummy accounts are used by companies to artificially create social proof. With the ability to create thousands of bot accounts that can follow a brand, actual users can come up with the conclusion that the brand’s profile is trustworthy leading to more real followers in the long run.
There are more black hat techniques used on Twitter today and more are being developed as of late. The only question is “Will brands use these methods responsibly to benefit their sales?”