Various techniques have been developed over the years to amplify the effects of social media marketing. This generally involves creating brand awareness and generating sales through conversion. But because of stiff competition, many SMM practitioners have started using black hat methods just to cope up with the demands of their clients.
Basically, black hat social media marketing refers to ways or techniques that are used to rig the system. This involves most forms of automation and going against a network’s terms of service.
Examples of black hat methods used in a social network are buying fans on Facebook or on Twitter, using personal profiles instead of fan pages for brands, targeting ads at solicited fans, and using auto follow and reply apps.
Since SMM is driven by the quantity of followers and amount of conversion created from them, brands tend to demand getting a high number of fans as quickly as possible. When done organically, this could typically take too long. This is why apps like Twitterfeed and TweetAdder are extremely popular among SMM practitioners.
But while there are unwritten rules about the proper marketing methods on social media, some gurus seem to ignore them and are actually thriving. This happens despite the fact that there are risks involved in black hat SMM including being banned on search engine indices.