August :: 2012 ::

Making Your Tweets Stand Out

Posted on August 31, 2012
By Jerry Hilburn

Excellent Twitter marketing leads to generating traffic and leads for a brand. This can only be achieved when relationships with a brand’s followers are established and maintained. With this in mind, it is important for brand owners to know how to make their tweets stand out in order to leverage the benefits from Twitter. Original tweets are highly appreciated. People…

Facebook Questions

Posted on August 29, 2012
By Jerry Hilburn

Like any good marketing tool, Facebook Questions allows customers to feel engaged. Not only is it a great tool for interacting with a brand’s client base, it also acts a social tool for feedback, opinions, and insight that reaches millions of users on Facebook. To be able to maximize Questions as a social media tactic, it is important to know…

Facebook Analytics Interface

Posted on August 24, 2012
By Jerry Hilburn

Facebook Insights is the native analytics system that allows brands to understand how their Facebook page is performing. It also helps business owners who employ Facebook marketing to understand the demographics that are directed towards the page. Compared to Google Analytics, the Facebook Insights interface is simpler and also has metrics focusing on users (fans / likes) and another focusing…

Social Media Marketing and Customer Base

Posted on August 22, 2012
By Jerry Hilburn

Marketing opportunities have exponentially grown because of social media. With the sheer number of potential customers who have integrated social media in their daily lives, simply creating an online presence can help business owners grow their customer base that can lead to sales growth and can even improve customer satisfaction. Maximize the following tips in expanding customer base through social…

LinkedIn for Business

Posted on August 17, 2012
By Jerry Hilburn

With over 150 million users as of late, LinkedIn is one of the well-tapped social networks for professionals. However, not many people actually know how to make the most out of it. In fact, LinkedIn co-founder Reid Hoffman once said that people “don’t think of it as a place to get business intelligence, to research problems, to establish an online…

Using Pinterest for Businesses

Posted on August 15, 2012
By Jerry Hilburn

Pinterest is a visual social media platform that opened vast online marketing possibilities for brands all over the world. According to a recent study, aside from generating more referral traffic form twitter and bringing in more leads than LinkedIn, Google+, and Youtube combined, it has more than 10 million unique followers which makes it an ideal place to promote businesses…

HootSuite Up Close

Posted on August 10, 2012
By Jerry Hilburn

HootSuite is a social media system dedicated to brand management. It let clients execute their marketing campaigns on multiple social networks easily using its simple tools and social media dashboard. It supports social media integration spanning sites like Facebook, Twitter, LinkedIn, Google+, Foursquare, Mixi, MySpace, Ping.fm, and WordPress. Additional integrations are also available for Tumblr, Trendspottr, Constant Contact, Digg, Flickr,…

RIP Youtube iPhone App

Posted on August 7, 2012
By Jerry Hilburn

Apple announced on Monday that iOS 6 will no longer carry the native Youtube app—an effect that can probably be linked to Apple’s slow parting with Google. In a statement provided for the Verge, Apple said that “Our license to include the YouTube app in iOS has ended, customers can use YouTube in the Safari browser and Google is working…

Facebook Marketing for SEO

Posted on August 3, 2012
By Jerry Hilburn

Facebook marketing, aside from being an indispensable tool for building brand awareness and boosting sales, also works well with search engine optimization (SEO) in creating an impact on search engine listings. In fact, Google has recently announced that it is now using results from social media to determine a site’s page rank. SEO experts have found that pages that rank…

Black Hat Twitter Marketing

Posted on August 1, 2012
By Jerry Hilburn

Twitter is a powerful tool when it comes to social media marketing (SMM). However, organically raising the number of Twitter followers as well as regularly posting tweets to advertise and to build links can take up a lot of time. Since some companies require fast results in this aspect, many black hat techniques have been developed to help business owners…