May :: 2012 ::

Getting out of Google Sandbox

Posted on May 31, 2012
By Jerry Hilburn

Boosting a site’s page rank takes great time and effort both through on-page and off-page SEO. However, there are times when SEO is seemingly ineffective especially for new websites. Because of this, SEO experts theorized the existence of Google Sandbox. Supposedly, Sandbox is another spam filter from Google that holds down newer websites from ranking well immediately despite search optimizing…

Do Keywords Still Matter?

Posted on May 29, 2012
By Jerry Hilburn

Websites have long been on the rat race of landing the top spot in search engine results. This is why SEO tactics have been formulated by professionals to help in optimizing and boosting a site’s online presence. Fourteen years after specialists have started using SEO, many methods have been scrapped thanks to the never-ending search updates from Google. Many people…

SEO Ranking Factors

Posted on May 24, 2012
By Jerry Hilburn

While Google’s search algorithms can be tricky, there are some factors that SEO specialists can bank on when planning their tactics. These can help identify whether the strategies employed are being helpful or not for the site. For On-page SEO, it is important to ponder on the quality and newness of the articles posted on a website. Also consider whether…

SEO Tactics Then and Now

Posted on May 22, 2012
By Jerry Hilburn

Search Engine Optimization has always been a great tool in boosting a website’s page rank and in generating traffic towards it. Since its conception in the early 2000’s, countless strategies had been created to ensure that a site would reach its ultimate goal of being at the top of search results. While there are tried and tested methods when it…

Reviewing Google Algorithm

Posted on May 17, 2012
By Jerry Hilburn

As of 2012, there had been thousands of Google search algorithm updates. Some have been relatively minor while some like the recent Panda and Penguin updates managed to affect search results in significant ways and even brought penalties to some websites for overdoing their search optimization. From the Google Dance or Boston update back in 2003 which focused on monthly…

Tips to Prevent Google Penalty

Posted on May 15, 2012
By Jerry Hilburn

SEO is an integral part of many marketing strategies so much nowadays, that experts on this field have formulated various techniques to boost a website’s page rank. While it may be tempting to stuff a website with keywords and to generate thousands upon thousands of backlinks to reach the highest page rank, Google would only penalize the site for over…

Adapting to Google Penguin Algorithm

Posted on May 9, 2012
By Jerry Hilburn

Webmasters can’t really say they never saw it coming. Google is bound to realize one way or another that some sites are over doing search optimization in its own turf, thus the most recent webspam update, Google Penguin. Adorable as it may sound like the previous Google Panda, many are complaining about lost traffic and lower page rank. One thing…

SEO and Google Penguin Update

Posted on May 7, 2012
By Jerry Hilburn

The internet may be a great place to market one’s products and services through dedicated websites, social media and search engine optimization or SEO, but just like traditional marketing, there are standards to follow. In the case of marketing a business through the above means, Google has setup a way to detect webmasters who have been overzealous with optimizing websites….

Online Business Marketing Plan

Posted on May 3, 2012
By Jerry Hilburn

No business is ever complete without a solid marketing plan. It describes the business’ current market position, its competition, the demand for its products and services, as well as its marketing strategy for the next one to five years. Simply put, it aims to develop ways in which to accomplish the business objectives. A good marketing plan typically includes an…

Various Social Media Strategy

Posted on May 2, 2012
By Jerry Hilburn

Incorporating social media strategies in a typical marketing plan is a smart move especially now that millions of people have at least one account for a social network. Social media allows for an affordable and result-oriented marketing tactic especially when it comes to advertising, and it translates to millions of potential clients for online businesses. The primary reason why social…