Search Engine Optimization
(SEO) has one aim: to improve the visibility of a website pr webpage in search engine through organic or unpaid searches. Generally, if a page appears at the top of the results, it will generate more traffic leading to better business opportunities. SEO caters to different kinds of searches including image search, local search, video search, academic search, news search, and industry specific search. It is an essential tool for online businesses marketing that focuses on how search engines work.
On-page SEO
Also dubbed as keyword density, on-page SEO maximizes the power of keywords for your site. Smart placement of keywords on your site makes this more effective.
Placement and the number of keywords play a vital role in how this kind of SEO would work. Too many keywords on a page confuse search engine crawlers or “spiders”. It would be harder for these spiders to know what your page is about thereby reducing the chance to be found on the internet. There are a few things to remember when it comes to keywords:
• Pick a primary keyword for each page and keep it at that
• Place your keywords in headlines and sub-headlines
• Include keywords in written content—but be sure to use them within the proper context
• Use keywords in image filenames
• Use keywords in your page URL’s and links
Title and Meta Tags
Web pages generally rely on hypertext markup language or HTML codes to function. A part of these codes are Meta tags—lines of code that search engines use to determine what the webpage is about.
In the past, search engines relied on Meta tags when ranking web pages and webmasters tended to saturate html codes with them. But search engines are smarter nowadays and have resorted to using content to determine the page rank. Meta tags can be found embedded within the source code of your web page usually in title tags and description tags like:
This is the Web Page Title. This will appear on your SearchSight.com Listing
In-page Navigation NoFollow/Follow Rules
Navigation, in general, should make it simple for visitors to find what they want and where they need to go. Basically, you should keep the following in mind for your page navigation style:
• Keep primary navigation simple. Tabs can be located at the top of your page where they can be easily seen.
• Place navigation tabs at the footer of your page.
• Use “breadcrumbs” or navigation trails.
• Include a search box preferably at the top part of your page.
• Avoid using complicated java script and flash animation.
Another essential part of navigation is links on your webpage. These links tell search engines if your website is relevant to keyword searches, thus generating inbound traffic. This is where Google’s “Follow/NoFollow” rule come in. the nofollow attribute tells search engines not to follow links on your web page. This prevents crawlers from following outgoing links on your webpage. It can be useful in the following cases:
• If you can’t or don’t want to vouch for the content of the pages you link to your site.
• The presence of paid links.
• Crawl prioritization where irrelevant links are discarded from crawl options.
Off-Page SEO
This aspect of SEO focuses on inbound links. The general idea here is that the more websites link to your site, the more pertinent it is to user searches.
In order to make the most out of off-page optimization, you should know the value of inbound links to your page rank. Bear in mind that:
• There is power in backlinks. The more link backs you get, the easier it is to reach the number one spot in search engine results.
• Your content must be of high quality, educational, and entertaining. Never forget that visitors aim to learn from your website and your content will keep them coming back.
• Online directories are your friends. Have your website listed on directory sites. This increases your site’s chance to be found because entries are indexed according to categories. You can also analyze your competition this way.
• Writing guest posts on other blogs is useful. Both your site and the host site would benefit from this set up.
• It pays to research link building opportunities from other websites. Link building takes work and you shouldn’t slack off with this. But you should check the credibility and authority of the site you are building links with. You can test this through online applications that determine page rank.
• You have to play it fair. Avoid borrowing, asking for, or bribing people to get links.
Profiles/Bookmarking/Business Directories/Classifieds
Your website can only be found if you make it visible in directories and classifieds. Having your website indexed in various sites would generate more inbound traffic. Here’s how you can do it:
• Profiles— a website profile is essentially a set of rules defining the reports you see regarding your site. Through profiles, advertisers can track your site movements thus generating target ads for you.
• Bookmarking— social bookmarking is the process of saving your bookmarks to a website and tagging them with keywords. This makes it easier for your users to find your site in sites like this.
• Business Directories— Business directories list businesses within the same category making search options narrower for users. Online directories pos6 the business name, address, contact number/s, location. Types of services or products they provide and even user reviews, comments, and feedback.
• Classifieds— classified advertising has also made its way to the World Wide Web. Just like traditional print classifieds, online classifieds categorize their ads accordingly and also attempts to sell for you.
These methods are useful for off-page SEO when used correctly because they generate back links that increase your search-ability on the Web.
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